Tell us a little about yourself and your background.
I’m a Portuguese fashion designer with a PhD in arts. I grew up near Lisbon, and having my own clothing brand was something that I always wanted to achieve.
Describe your brand in a few sentences.
I’ve always tried to make my brand look cosy, relaxed and good looking, also but practical and versatile so that everyone could feel comfortable and stylish with it. Being sustainable and proactive with environmental problems was always a goal that I strive for.
What does sustainability mean to you?
Sustainability to me means fair trade and good products. It means reducing the amount of purchases to only what is necessary and needed. It also means improving working conditions for people around the world, and minimizing waste as much as possible.
Can you tell us a bit more about the manufacturing process of your products?
I try to reduce the number of people working with electrical machines or robots, each clothing piece is mainly manufactured by us.
Where do you gain inspiration?
I gain my inspiration from many different sources as paintings, films, nature and ancestral clothing and aesthetics.
What’s the story behind your brand’s name?
The brand’s name in my country’s language means details, because for me details are the most important part of every type of art, and I do consider clothing to be a type of art and a type of self-expression.
What inspired you to create your business? How did it all start?
I decided to create my brand when I started to feel that all of the of the shops from which I purchased my clothing were starting to have the same chain of clothing as all of the others. I wanted different types of clothing without the philosophy of macro consumerism. Then, I realised that more people think the same way as I do and that’s why I started my brand.
What are some of the products you have created that are closest to your heart? Please share them with us!
Some products that have conquered a special place in my heart belong to the winter collection and they are the Burel coats. Burel is a fabric which is made from 100% wool, and the coats have some specific characteristics that very much fit the aesthetic of my brand.
How did you adapt to the current situation? What are the challenges you faced and how did you tackle them?
Due to the current situation the brand, like many others, has had to deal with months without orders, as well as the closure of factories. However, the fact that my brand isn’t big has allowed me to stop producing new clothing for the last months.
What made you choose Eco Fashion Labels to sell your products?
I choose Eco Fashion Labels as a place to sell me products because the website shares the same philosophy as I do, and that’s the type of ideals that I believe and try to pass to people in general around me, as well as to my customers.
What do you think the near future looks like for independent/sustainable brands like yours?
I think that in the future, the new generations that are being raised by us are going to be more environmentally conscious, and sustainability will be taken into consideration more than it is now. In my way of seeing things, the near future will be more sustainable and so brands like mine will grow and have to lead a solid position.
What are the greatest challenges you think sustainable brands face?
I think that small and sustainable brands are not yet very implemented, due to the lack of advertisement and curiosity of most people, and the fact that most people are still looking for cheaper and low-quality products.
What can be improved in this sector?
I think that this sector can be improved by people becoming more aware of existence of global platforms like ours, which would also make them more aware of environmental problems.
Big thanks to the brand for taking part in this interview with us!
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Written by: Chantal 🙂