We interviewed the brand Tales of Anyday, and talked about the dream of making timeless clothing that fits each individual story (or Tale, you could say). Read out our interview below:
1. Can you introduce yourself to our readers please?
I’m Sintija, founder and designer of the label Tales of Anyday.
2. How did Tales of Anyday come to be? How did it all start?
Tales of Anyday stands for breaking the stereotype that sustainable fashion is dull and boring. We want to go against this image and give it a new shape, where in the future, sustainability is associated with the new ‘normal’ and is considered to be fashionable yet timeless.
The designs of Tales of Anyday lies in simplicity and functionality. My aim is to create garments that invites a woman to feel free, to feel beautiful and to feel like herself. Besides that, I thrive to design garments that can be worn for many seasons and mixed and matched in various ways.
Tales of Anyday stands for everyday being a good day for living a little fairytale. And I don’t mean it in some kind of cheesy and sugary way. The idea behind it is rather rational and realistic, yet dreamy. It’s an invitation to stop waiting for the grand moments, an invitation to realise that all the grandness we ever need are in our daily moments and life should be lived in the present instead of waiting for tomorrow or that big event.
3. Can you tell us more about the production process of your products?
For a while I was really questioning the fashion industry and being yet another designer in this massive pool. Whenever I was searching for sustainable alternatives for my wardrobe, the most I could find was very brown and grey pieces- definitely not something I could see myself wearing. So, I felt like it was such a disgrace to the image of sustainable fashion and lifestyle, and that was the beginning of Tales of Anyday. Because I realised that there is a gap in the market and there is room for more designers- for designers who focus on sustainable apparel.
At the moment we are in a phase of implementing a lot of changes. Until now a lot of our garments have been made in our little studio in Copenhagen. Many of the garments are also handmade by me. And for the past year we have been developing a partnership with a small manufacturing place in Riga, Latvia. So the goal for this year is to move the whole production to Latvia. Working closely with a small manufacturing facility makes it very easy to maintain a close relationship and to make sure that all garments are made under fair working conditions.
4. Personally, what does sustainability mean to you?
It means everything to me. I will be honest and admit that some things are not always easy to implement in my life, but it is a journey. Living a life without implementing sustainable practices in our daily life is absolutely outdated to me. And what gives me hope is how my personal practice has shown how easy it is to change habits with time. So, I really believe that sustainability will become the new normal sometime soon. Because there really is no other way.
5. As a sustainable brand, what are your biggest challenges?
Many things are rather challenging. The deeper you want to dig, the more challenges appear. Starting from sourcing and ending with office supplies and so on. Having sustainability as the main value means that there is always more you can do. There are always better materials, better trimmings, more efficient energy sources to implement and so on. But it’s an exciting journey.
6. Where do you gain your inspiration?
I draw inspiration from many things. From the smallest everyday moments, the people around me, architecture, art, movies, travels and so on. There are so many inspiring things and feelings around, we just have to open our eyes and hearts and let it unfold.
7. What is your favorite item from your collection and why?
I think that my favorite is the Pont overalls. Because it is so versatile and can be worn as pants as well as overalls throughout the whole year. I have been wearing the first production sample for the past few years and it has proven that my goal to create something that works for every occasion has really come to life.
8. What made you choose Eco Fashion Labels to sell your products?
The values of Eco Fashion Labels really align with the values of Tales of Anyday, so there was no doubt that it would be a good partnership.
9. What are the biggest challenges sustainable fashion is facing right now?
Some of the really big challenges are overproduction, workers rights, and the consumer who is used to fashion that is cheap, fast and in abundance. There needs to be a shift in the mindsets of everyone. And I also find it a challenge, how to keep all the jobs from all parts of the supply chain, but lower the production volumes and instead focus on quality. I work with a different set up than the fashion giants, but these seem to be the main issues from looking from a side perspective.
10. What can be improved in this sector?
Everything. Luckily, I can see over the last year or two that many of the high street companies are starting to use more and more sustainable materials. It is not solving the issue, but it at least gives hope that we are moving forward to something better and towards a big change in the future.
Check out Tales of Anyday on Eco Fashion Labels here : https://ecofashionlabels.com/pages/seller-profile/tales-of-anyday